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Let's view TikTok through the lens of the diffusion theory. The app used to be considered embarrassing, but it quickly became the top app for Gen Z entertainment.
Many were early adopters because it was previously another popular app called "musical.ly." ByteDance bought the app and turned it into TikTok. I was a user then, and I remember many people being upset at the change, although everything about the app stayed the same. Quickly, the users declined.
People started re-downloading the app for many reasons, such as boredom and wanting another app to share things with their friends. It blew up again around 2019 and was active during 2020 when everyone was at home in quarantine. This user base has steadily increased until recently, with all the bans due to security concerns.
This platform is, for the most part, fun, but it could be bad for some people due to overuse and possible adverse mental health effects. I can see why someone would delete social platforms or not sign up. I think they can suck you in with a gnarly force, and it's hard to escape that. You learn to get the tiny bits of dopamine from other things outside a social platform. You most likely save time, too! This is all relative to the person. What might damage one person's well-being could be ineffective for another or even positive. This paid off monetarily for ByteDance, but it might have damaged us mentally in return.
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